RYCE brand and culture are geared toward the trendy young demographic that embraces the Asian American community. With each letter representing a subculture within our brand, our goals are to dish out many unique style and fashion for each letter while uniting our RYCE brand products as one. RYCE brand products bring to you an edgy view with myriad designs and of varieties. As with our original T-shirt representing our RYCE motto of "LET's PHO", we give you a refreshing and explosive new outlook into our clothing gears and apparels.

Rodney - Hello World! A computer software engineer at heart, I enjoy web programming and real estate. Along with my passion for style, clothes, food, taste, and the trendy night life (trying to shake the club kid out of me), I bring to you along with my partner Randy our unique flavor and our sense of style. My goal to reach out to other communities to embrace my native Vietnamese background. Hence, I love rice, pho, and fish sauce. Keeping this nice, short and sweet, I like to thank those of you who have supported me along the ways.

Rodney comment on Randy (4.23.09) - Gosh. What can I say? This kid is crazy! He beats BLITZ The League 2 like a hundred times and still not satisfy with his team. I witness his best team go down in flame to a 12 year old kid online. So Sad :( Anyhow, trying to hone his passion and energy of video games and Randy's talent of networking and past club promoting experiences with DMK promotions in Los Angeles gives me confident in whatever endeavors he puts his mind to. Furthermore, we enjoy the night scene and life together, that I'm fortunate to have him as a good friend for his motivation and support. Our goal is to embrace the world and travel together along with our close friends and families - marking territories and arousing people with our twisted sense of humor. We bring you joy and passion to make you say HAHA! Plus, Randy you suck! And, I didn't write this comment above because I'm busy beating your BLITZ team, but I approve my intern literary skills as my own :D

Randy – Hi everyone. Being a hardcore volleyball fanatic, I love to be competitive in everything I do. My passion for food, friends, and family would pretty much sum up my life. Since Rodney and I want to give something back to our culture, we created RYCE with the same passion that we have for anything else in our lives. The inspiration for RYCE came about through our everyday activities: Randy always frolicking in Hollywood and Rodney always wrecking havoc to San Diego. RYCE was created to motivate the young people at heart and to embrace their culture. Everyone’s culture is a seed that plays an important role in the growth of every generation.

Randy’s comment on Rodney (5.27.09) – I’m crazy? He’s the crazy one, I mean, just look at his hair. Nuff said, I rest my case. One time we were eating at a restaurant, and one of our friends told Rodney that we’re suppose to pay at the front. He said, "Screw that! I’ll make them give me the tab here, and I’ll pay it at the table." That’s exactly what happened. No matter what the norm is, if Rodney decides to do something, it will get done. I don’t have to worry about if he’ll follow through with things. His talent for computer engineering, web designing, and passion for success gives me enough confidence that RYCE will become an accomplished company. As much as I want to claim that I don’t know Rodney when we go out and about because of his random stupid funny acts, I’m definitely pleased to become his good friend. Even though he likes to travel, he still drives like a grandma -.-